Wonderful Wine Co.

The situation: Winc wanted to create a family of better-for-you “clean wines” made for health-conscious drinkers. It was our job to make it not boring.

The response: A kick-ass wine brand built from the ground up. We dodged all the traditional wine cliches in favor of bright, playful design and borderline absurd copy that spoke to the irreverent ethos of the brand. We infused the brand character into every customer touchpoint, from packaging, to e-commerce, digital marketing, email, social, and the cootie catcher inserts included in every box. We even managed to squeeze a custom vinyl with wine and music pairings into 1,000 boxes as a little surprise and delight. This brand will forever be our baby.