HARPER WILDE

For decades, the women’s intimates industry has been dominated by old men. Old men who decided what is “feminine,” what is sexy, and how women should feel in their underthings (comfortable?!? Don’t be ridiculous). Harper Wilde is a modern women’s intimates company, created by women, that takes a stand against the absurdity of the intimates industry by making bras and underwear that women actually enjoy wearing.

Inspired by real 1950’s articles giving women “advice” on how to be a lady, Jessee Fish and I spun up a modern version that does a double take on these insane (also somewhat hilarious) rules, while giving a dainty, very ladylike middle finger to the patriarchy.